"Help us help them, one gallon at a time", the mantra of Litter Quality Propane's Operation Whiskers.
LQP donates one dollar from every gallon sold to the humane societies and animal shelters in their service territory, more than $60,000 in 2014.
They also support Bailey Bobcat, housed in Orlando, Florida at Big Cat Rescue.
CLICK HERE to visit the LQP Operation Whiskers page.
Hear Matt Litter talk more about Operation Whiskers: